Foryears, lifestyle publications in particular, women’s magazines havedominated the media landscape.
Several of these periodicals encourage us tobecome healthier and happier with the help of new fitness routines like taking frequent strolls outdoors for optimum health benefits.
However, many of these magazines have recently fallen under sharp criticism for what opponents call“body-shaming” language.
In fact, upon closer examination, you’ll find that many women’s magazines do display pretty intimidating phrases on their covers: “How to get the perfect bikini body” and “How to lose 10 pounds in one month,” just to name a few.
Luckily, one well-known magazine is banning these phrases entirely potentially changing the face of women’s magazines forever!
In an amazingopen letter, Women’s Health editor-in-chief Amy Keller Laird explains the reason behind the initiative.
Scroll further to read how the magazine is changing its message to readers. Let us know your own opinions on this issue in the comments below!
In our everyday lives, there are countlessthingsthat we tend to overlook.
One thing that we tend not to notice? The many disheartening and sometimes offensive phrases on the covers of women’s magazines.
Phrases like, How to get the bikini body you want, How to drop the next 10 pounds fast, and The diet youre really looking for routinely circulate on the most iconic womens magazine covers.
But with so many of these magazines now turning their focus on topics such as health, nutrition, lifestyle, and well-being, these phrases can often seem a little daunting, and even sound a little harsh.
I hate how womens magazines emphasize being skinny or wearing bikinis as the reason to be healthy, said a reader of Womens Health.
And thats why Womens Health, a magazine known for featuring healthymethods for a productive and happy life, decided to ban these words entirely.
In its new January/February issue, editor-in-chief Amy Keller Laird has vowed to draw readers in with more body-positive tag lines.
Dear Bikini Body, she begins her open letter. You imply that a body must be a certain size in order to wear a two-piece. Any body every body is a bikini body.
“Wed rather focus on the greater benefits of getting a strong-as-hell core:running, surfing, dancing, climbing, being able to carry a 2-year-old up and down the stairs 10 times a day,” she continues.
Youll never see the phrase Drop Two Sizes again on the mags cover, either.
To many women, dropping two sizes in a month appears to be an unrealistic and unhealthy goal.
In its place, there will be taglines that promote all-around wellness.
Readers reportedly do love many other phrases and words, including Toned, Strong, and Sexy.
This vision is what the magazine truly stands for, says Amy.
Its only priority is to help readers strive to feel their best, and to become the best version of themselves.
The initiative has gained tremendous support from women all over social media, with many leaving comments in positive response to Amys message.
Still, others maintain that more has to be done.
Some critics say that despite banning a few phrases, magazines wont ever fully eliminate all existing body-shaming words and attitudes.
We can only hope that other womens magazines will follow suit, encouraging women everywhere to value their health more than any unattainable beauty standards.
To read the full open letter from Womens Health, click here.
Read more: http://www.littlethings.com/womens-health-bans-phrases-like-bikini-body/